The industry of apparel experiences changes, that make them become more sustainable and take responsibility for its goods throughout the entire supply chain. In its turn, the government demands transparency, traceability, and authenticity. The industry faces such transparency issues as poor working conditions, illegal labor, and arising environmental disasters.
Radiofrequency identification keys help companies to overcome these challenges, form correct trademark images and bring acceptable value to the consumers. Moreover, there is increasing competition between retailers through reducing the time of inventory management. These tags reduce that time by 90% and improve accuracy. They also help to understand the hot spots in the store, improve customer flow, provide fast and exact checkout, reduce possibilities of theft and identify the product’s authenticity.